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Dec 08, 2021
TOP 5 READS OF 2021
#1
Decoding Creative Success in Japan.
The secret recipe for the Japanese Ad
Imbibing cultural sensitivity is imperative for success in the Japanese advertising market, where businesses are built on trust and developed over years. Foreign businesses have always found it challenging to crack the Japanese creative code. In this latest edition of ‘Ask Septeni Global Series’ our Creative Directors, John and Fidel outline some key creative insights to decode creative success in Japan for foreign brands. Read the full article here:
#2
4 Useful Strategies to Promote Mobile Rhythm Games in Japan
Mobile games have been evolving continuously owing to technological advancements such as 3D graphics, VR, and AI. One of the gaming innovations becoming rapidly popular among the young genre is the Mobile Rhythm game. Getting immersed in a musical experience with compelling gameplay seems to be a promising growing trend. Learn 4 useful strategies to promote a Rhythm game in Japan in 2021 outlined by Septeni Global Experts in an easy to read carousel format. Click to learn more:
#3
Advertising In Japan:
The truth behind cultural influences on Japanese consumer behaviour
“Kawaii” in Japanese means “cute” and is often used relative to fashion, makeup, anime and others. Can you guess which one of the images is ‘ Kawaii’? Keep reading and be surprised. Japan is one of the largest advertising markets worldwide, yet the market remains an enigma to others. Appreciating social-cultural elements for marketing success is critical to establish meaningful connections with consumers in this region. Learn more about the truth of cultural influence in Japanese Advertising. Read the full article here:
#4
Utilize SEO to achieve your business goals
The number of search queries in Japan has almost doubled in the last 4 years, indicating the popularity of online search in this region. SEO is one of the most effective ways to help your brand rank in search results when users search for specific words and phrases. Joshua, consultant at Septeni Global, shares a quick byte on how to utilize SEO to achieve your business goals. See the post here:
#5
Utilize ASO to achieve your business goals
Localized ASO can help your app reach more people, rank higher for popular searches and beat competitors. Our expert, Kotaro has rounded up some key insights to get ASO localization in Japan right based on our years of experience. Read the full article here:
Thank you for getting this far! If you want to discuss more about your mobile game's marketing strategies to sustain your app rankings in Japan, reach out to us directly to start a conversation now! Or if you want to learn more about digital advertising in Japan subscribe to our newsletter here.
About Septeni Global
Septeni’s Global offers integrated marketing services and specializes in supporting cross border companies and businesses with their efforts in Japan and Asia. With our wide range digital marketing resources and industry know-how, we are able to provide our clients with solutions catered to their specific needs. If you are interested in expanding business into Japan, fill out the contact form to book a free consultation. Let's discuss how we can help you get even more out of your digital marketing efforts.
Have more questions about Septeni or the services & solutions we offer? Message us at hello@septeniamerica.com and let us know how we can help!
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